My Writing Advice to Self of the week is this: whatever the genre, pack the action in!
A lot of my lovely readers are older and don’t care much for technology. I’m not stereotyping here – my parents, in their 80s, love a bit of tech. and are rarely seen without an iPad – but lots of their contemporaries like paper books best and wouldn’t know what to do with a phone that didn’t have buttons.
Fair enough, I say.
These dear readers, when they like the books, tell me so in offline ways: face to face, by handwritten letter, or in an email their friend has helped them send, all of which I appreciate hugely. What they don’t do is write online reviews, because – well because they don’t come from the review culture. In their day, if you bought something; you just bought it. You weren’t expected to give it stars or tell them the packaging was or wasn’t up to scratch!
But we hungry writers need online reviews. It’s how the algorithms work. So a little plea: if you enjoyed a book (any book!) please leave a little online review. A passing young person, or your nearest tech-savvy great-granny will help.
I loved the “great post-operative” one above.
Oh, and a few copies are in a give-away offer at the moment (see above).
Many people, as they grow older, begin to show symptoms of conditions that, in their youth, they were able to manage or suppress. Writing is one of these conditions. In the past it may have been a very slight disorder, masked perhaps by employment or caring activities, but in older age, perhaps as a result of a change in one of these areas, it becomes more evident.
The sufferer, might, for example, begin to write more during the day. They may talk about their writing openly, in company. They perhaps seek out, and show signs of enjoying, the company of others gripped by the same condition. They may begin to send their writing out to competitions and sometimes, in extreme cases, they may even write whole novels and try to have them published, or to publish them themselves.
Life with such a person presents many challenges. The sufferer will, for example, almost certainly feel the urge to stop doing anything useful such as housework or shopping. They will lock themselves away for hours and sometimes emerge in a less-than-sunny frame of mind.
The partner of someone who is undergoing this condition – whether it is sudden-onset or slowly developing – is in a difficult situation. Their loved-one has begun to live an inner life that is completely unknown to them. One moment they show a passionate interest in the variety of birds found on islands off Mongolia; the next it is the effects of undercooked beans on the digestive system; or the likelihood of delay on the sleeper to Inverness on a Wednesday that is all they can think about.
In other ways they may appear perfectly normal, but you will notice a tendency for note-taking at odd moments. They may seem drawn to anyone with a particular area of professional expertise. At social gatherings all small talk is cast aside as they plough into the relentless questioning of the wheelchair gymnast/deep sea diver/forensic accountant they need to pump for information for their latest fiction.
If it is crime writing that afflicts them, it will naturally be police officers, security staff and anyone associated with the criminal law they head for, but with romantic novelists things are not so predictable; it may be the broken-hearted or the fabulously good-looking, but it may also be the shy, the plain or the socially inept. Either way, as their partner you can expect long hours in the kitchen at parties.
Then there is the Google search history. The best advice is: don’t look. The same applies to their Kindle library. A glance at either will indeed offer an insight into the workings of the fiction writer’s mind, but not in a helpful way. It is very likely to lead to unnecessary suspicion and anxiety, but remember this: just because your beloved has spent several days Googling methods of strangulation or undetectable disposal of human remains does not mean they are planning a real-life murder – well, not yours anyway.
All in all, life with a writer is frankly less a roller coaster, more a long downward escalator, but as you plunge the depths of household disorder, poverty and social exclusion, remember there are rare cases of successful publication and even financial reward.
Obviously this is as likely as a lottery win (14 million to 1 last time I checked the odds), but when it does happen, writers have been known to buy champagne. They never go back to doing any housework, though.
Good morning from the shed. I recommend a shed.
Many writers of all ages are aghast at the idea that not only do we have write a book, we also have to use social media to promote and sell it. Just when we thought we could sit down with a nice cup of tea, a biscuit, and possibly even the tiniest bit of self-congratulation, there turns out to be a whole new world to be conquered. And it’s a new world full of jargon, conventions and more tricky etiquette than the court of Louis XIV.
But I bring comfort. I have looked into this a little, and although you won’t hear many people say this, content marketing – it seems this is the term for using social media to promote your book/play/range of fetching teatowels – is a doddle, once you get the hang of it. (I’m not saying I have got the hang of it yet, but I’m doing what I recommend to all, I’m having a go.)
There is a natural progress that anyone born around the middle of the last century has to go through in order to see what I mean. It goes:
1 Ridicule and wry scepticism: What on earth do people want to do a thing like that for? Who cares what sort of coffee you like, or whether you are visiting an Inca monument or stuck on the 7.12 between Holburn and King’s Cross?
2 Grudging curiosity: You get a following of 50,000 people when all you seem to do is tweet pictures of your kittens, or your legs looking a bit like hot dogs? Why?
3 Outright cynicism: there will always be idiots in this world with nothing better to do than re-tweet pictures of people whose underwear misbehaves at a crucial moment; I am not one of them!
5 Defeatism: even if I fancied having a go, it’s all too techie and I could never get the hang of it.
6 Blundering into the deep end of technology: I have just spend three hours reading about search engine optimisation; I still don’t know what any of it means, but I’m pretty sure it means I’m not up to any of this.
7 Secretive experimentation: actually, I did tweet a picture of my newly-invented marrow and salmon lasagne last night, but my followers are mostly in Richmond, Ohio or New Delhi, so if I did it wrong, they’re not very likely to accost me in the queue in the Post Office.
8 Overt adoption blending into bossy evangelism: Oh come on, Celia, anyone can tweet their blog posts!
I’m closer to 8 now, thanks to a real, live, Californian e-marketing expert called Michael Newman. His blog is here, if you want a look. What Michael explained, in the consultation I shared with other authors, was this: if you can write, you are head and shoulders above the other poor saps who are trying to market their stuff on the internet. If you can write, you can put together a blog post, a tweet or a Facebook post, whichever you fancy, and it will have a decent chance of sounding right and attracting the right readers. If you can’t write for toffee, you’re going to find this lots harder.
His other tip was this: do what you feel like doing on the social media scene. Maybe you like Facebook, or hate Instagram or fancy a go at blogging. Try them all, but stick to what feels best for you and set to work properly on that. Experiment; take your time. You should aim to create an online presence (a platform, in the jargon) which truly represents you, your book and your take on things. It should do this so well that you like it, you are at home with it, it’s fun to add to it and you like the views of the people who share it. The best social media posts reflect one person’s view. They may be aiming to sell you something, but they’re entertaining or informing you at the same time, which feels like a fair deal.
“If it feels like selling, you’re not doing it right!” (Nick Cook, author of Cloud Riders, who has a big Twitter following)
Social media, I think, is difficult for generations who were brought up on the “Sunday best” philosophy. You had china and clothes and shoes that were only for best and when company was coming round, you were on your best behaviour. Quirkiness was not really encouraged. In social media it is. Forget your best behaviour; keep up your standards (check your spelling, keep an eye on that grammar, choose photos that look good), but it doesn’t have to be slick or over-professional, it just has to be interesting and in some way genuine. It shouldn’t feel like being inspected in your Sunday best; it should feel like playing with your friends.
Keep on writing!
Next time: How to get help (free help, obviously).